Compete, Inc. Spark! Archives

November 2007

• A Bump in the Road: Automakers’ Drive for Higher Marketing Efficiency

December 2006

• Embracing Consumer Buzz Creates Measurement Challenges for Marketers

October 2006

• Consumers Seeking Anytime, Anywhere Access to Informational Content Are an Attractive Wireless Segment
• S–Commerce: Beyond MySpace and YouTube; A new approach for brands to participate in social networking

September 2006

• Financial Services Providers: Creating New Relationships Online

July 2006

• Travel Marketers: Put Your Summer Vacations On Hold

February 2006

• Searching For Loyalty - Why Focusing on Market Share Won't Cut It

December 2005

• Is the Future of Travel Loyalty in Desktop Marketing? Southwest Airlines raises the bar on the industry again

June 2005

• 'Tis the season: for hotel brands to shift their marketing emphasis. Stress 'Best Rate Guarantee' to avoid seasonal slip in share.
• Study: financial 'searchers' are compelling targets for retail banks. Establish a balanced portfolio of terms to reach them.

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